Almond Studio redesigned the bottle and label concept for Chusungju, a traditional Korean rice wine, in cooperation with blogger and content creator Jimin Lee. The goal was to make a modern and attractive label that still keeps the unique spirit of the nearly 1000 year old recipe.

Chusungju Bottles

The design features a mountain-shaped label that wraps around the bottle, giving it a distinct silhouette and an overlapping effect similar to traditional clothing. The mountains have a gradient of stylized mist, and creates a miniature mountainscape within the bottle, with a gentle red tint that compliments the original color of the liquor.

After their efforts to bring their traditional product and heritage to the new age, Chusungju was chosen for the K-Ribbon Selection, a range of products and arts with deep roots in Korean culture and tradition.